The factors that allow the 936 companies to achieve such favorable results can be divided into three categories. One is the strong domestic demand. The companies classified in this category include Softbank that is a mobile phone carrier, Yamada Denki that is the leading volume retailer of electric products, and Bookoff that is a secondhand bookseller chain, and Kameda Seika that is a famous Japanese snack maker. The second category contains companies that successfully developed markets in newly industrialized countries. They include Fanuc that is a robot maker, Uni-charm that is Japan’s leading napkin maker, Marubeni that is one of Japan’s general trading companies, and JGC that is an engineering company. The third category contains such companies as Toray, Kuraray, and Nidec, all of which are enjoying a big market share in the respective markets in Japan.
In summary, the three factors are the ability to develop the domestic market, the ability to cultivate foreign markets, and the ability to increase the share with excellent technology. In short, the efforts to focus on the fundamentals seem to have worked well.